This social media edutainment initiative educates young people across eight European countries (Albania, Germany, Italy, Netherlands, Portugal, Romania, Spain and the UK) about the digital world, empowering them to become self-driven and confident users of digital devices and digital tools.

Originating in Germany, Kliick now educates young people across multiple countries on a wide range of topics relating to the digital world, with a different focus topic each year: from the use of digital devices and social media to data literacy and staying safe online.

This year’s campaign will focus on Artificial Intelligence and be run under the slogan

#MeMyself&AI

‘Me Myself & AI’ is designed to help young people better understand the mechanisms, risks and opportunities associated with AI, as well as providing content that could help support educators across the globe. The campaign will also help reach young people from less privileged backgrounds who might otherwise have limited access to information or education about AI.


We work together with creators and produce and publish videos that speak the language of the youth, enabling us to educate them in an entertaining and subtle way. The aim is to provide fundamental knowledge on how technologies work and how they can be used for doing good, but also stress how they can also harm others.